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LOOK AT ME - I'M INVISIBLE
Mass fashion is a form of invisibility. The clothes that everyone wears on the street are rarely the clothes we notice. T-shirts, sneakers and jeans are so common that we can no longer see them at all. Let's dissect and play with the two ultimate common-places of global dress: jeans and message t-shirts. If clothing is a form of mass consent then what is it that we are conforming to when we wear ‘basics’? Tom Ford recently cited the combination of jeans and a white t-shirt as the greatest style classic of all time. But I think he was thinking of vintage Marlon Brando in that moment and not an ageing Neil Young. |
ACCEPT BOREDOM INTO YOUR HEART
Simplicity and plain-ness are different species, the first considers much more thought than the second. Everybody wants to be exceptional/yet normal and it takes an exceptional beauty or body to stand out in every-day clothes. Sometimes it just takes wit. |
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IS GOD OR THE DEVIL IN THE DETAILS?
Style can only evolve when the mask of mass consent is interrupted in some way. When a finger is sliced off a glove a common language becomes dialect. The success or failure of a pair of jeans in a billion dollar saturated industry pivots on a fractional detail: a compelling rivet, a back-pocket set askew. Denim, which is familiar to the point of profound boredom is being aggressively re-invented to survive. T-shirts which are their mute partners are becoming more and more verbose: a matter of clothes being heard rather than merely seen. |
BANAL
Walking down any city street in the world it is easy to assume that modern humans dress with an almost abject abandonment of their individuality. Yet few people stand before a mirror first thing in the morning and feel invisible or banal. They are going somewhere and they are dressed to get there. They are being someone, even if it is a person you cannot bother to see or recognize.
Take a closer look. |
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